>Please, click the arrow to the right hand side of the image to see the complete set.
Agency: iris Nation Miami
Client: Diageo / Smirnoff
Project: Smirnoff Frozen Pouches
Market: Latin America
Roll: Art Director and Graphic Designer
Description: The task was to excite, educate and drive trial of the new Smirnoff frozen Pouches as they make their entrance for the first time ever in Central America and the Caribbean.
Consumers love the taste and texture of frozen drinks and want to bring excitement to their sociable occasions without the hassle. This product is convenient and innovative, and the frozen texture and taste really play with the senses. This is also Smirnoff, an instantly recognizable brand that consumers love and trust, with an amazing brand personality that they relate to.
What you see in the images are some proposals we presented before the project got canceled due to external and third party issues with the packaging design.